While many organizations excel at raising awareness about counterfeiting issues, ACACAP delivers added value by:
- Providing a platform for exchange of ideas and expertise,
- Presenting action-oriented solutions strengthened by pooling resources,
- Acting as a collective voice for brand owners, lobbying local authorities to implement and enforce policy change.
Given the breadth of counterfeiting sources and selling points in Southeast Asia, familiarity with individual country jurisdictions and IP laws is an asset in in the fight against trademark and brand infractions. ACACAP has the IP intellect and resources at its disposal to take action against cross-industry counterfeits throughout Asia.
ACACAP thus prides itself on its expertise in tackling counterfeiting and piracy problems on two fronts: effective on-the-ground enforcement, and lobbying governments to follow through with the necessary policy change to prevent the future trade of illicit goods.