ACACAP was founded to be a single point of contact in Asia for brands wishing to engage with ethical service providers, within a framework of best practice. It would be a forum to discuss alternative solutions to counterfeiting and piracy across the whole region.

The coalition quickly expanded and developed its scope. A focus on proactive strategies was implemented to identify the ‘cause’ of counterfeiting and piracy, and to implement creative solutions to disrupt and dismantle infringers operations.

To achieve the goals of the coalition, partners are selected to fit a criteria that follows best practice, and more importantly, they are results driven.